FrontlineSMS and the culture of the goodie-bag

This week sees the launch of the new and improved FrontlineSMS (or, at the risk of jumping on the bandwagon, FrontlineSMS2.0 as I prefer not to call it). As well as support for Windows, Mac and Linux, we're also launching a new website and, through a growing band of global volunteers, gearing up our awareness-raising campaigns. Although this feels like something of a fresh start, FrontlineSMS already has users in over forty countries around the world and continues to generate a buzz of excitement among NGOs who come into contact with it.

Next week will also see the new FrontlineSMS debut at Global Messaging Congress 2008 in Cannes, where I'm doing a keynote address on the use of mobiles - text messaging, more specifically - among the global NGO community. This follows on from my February talk at Mobile World Congress in Barcelona.

Although most mobile industry events continue to be dominated by money-makers, aspiring money-makers and deal-breakers, it's refreshing to see NGO work finally gaining traction. Clearly, as more and more companies turn their attention towards emerging markets we'll see an increasing emphasis on the 'bottom of the pyramid' at these kinds of events.

With the exception of my twenty-five minute talk, the remainder of the two-day conference turns its attention back to mobile advertising, the mobile web, user experience, messaging business models, the role of IM and the future of mobile messaging. There will also be the chance to unwind with colleagues at the Global Messaging Awards bash, which I helped judge last month. It's going to be a very interesting couple of days, and I'm looking forward to hearing from some of the leaders in their field and exploring ways of leveraging some of this innovation for the benefit of the non-profit community.

And, just to be sure that on their way home no-one forgets the considerable impact of mobile technology to promote positive social and environmental change around the world, delegates will get a FrontlineSMS goodie-bag. I won't spoil the surprise, but let's just say that the contents will help remind them of the considerable challenges many mobile users face in the developing world.

Thanks to Wieden+Kennedy for the cute photo.

Lost in translation?

A posting - if that's the right word - on the recently launched Silverback game, taken from the Gadget Blog:

It turns away that this migrant undertaking, Silverbackers, has universe to transact coupled with gorilla upkeep. Hike to the location to download the project prep added to learn by heart concerning these amazing creatures subsistence newest the forests of Vital Africa - their social order totals binding completed 700. Here’s the provocative tool: these gorillas are unguarded by reason of they keep body and soul toge in vogue a residence moneyed now Coltan, a man-made old en route for the acquire of jug phones. What bigger pathway to move keeping to this enigma than by our can phones?

It certainly looks like English... =D

Global gorillas

Last summer things began to take a turn for the worst for the worlds' mountain gorilla population. Stuck between warring rebels, government troops and local populations, the deaths of a mother and infant took the 2007 death toll to nine. An estimated 380 mountain gorillas live in the Virunga National Park and surrounding volcanoes region, representing more than half the world's population.

Of course, it's not only the wildlife that's suffering. Since 1998 an estimated five million people have died, with hundreds of thousands more displaced by the troubles. With many living in refugee camps, there's increasing pressure on the environment, particularly for fuel wood. The Virunga National Park is an obvious - and worrying - target for those who find themselves within reach.

But despite the troubles, the conservation efforts continue. According to Wikipedia:

Land invasions and intense poaching have challenged the park authorities to the limit, but most rangers have remained active. Since 1994 about 120 rangers have been killed in the line of duty protecting the park from illegal poaching and land acquisition. Amongst other military activity, the Democratic Forces for the Liberation of Rwanda (FDLR) have been been using the park as a safe haven when they come under sustained attack, such as Laurent Nkunda's offensives against them between April and May 2007

Back in 2003, as part of a project called wildlive!, I worked with an international conservation organisation - Fauna & Flora International (FFI) - to help them explore how mobile phones could be used to help raise money and awareness for gorilla conservation and local livelihoods. We ended up with a game called "Silverback", an eight-level epic taking the player through the life of a mountain gorilla from birth through to adulthood. The game was very well received by the mobile gaming industry, scoring highly in their reviews. Sadly, three years later the service was pulled. The game was dragged down with it and forced into early 'virtual' retirement.

After becoming increasingly aware of the escalating conflict last October, it occurred to me that the time was right for "Silverback" to return. Thinking through what would need to be done to bring the game back to life, I realised that I knew enough people to make it happen relatively easily and for little cost. Six months later the game has been updated, re-built to support newer phones and re-launched via a new www.silverbackers.org website.

Back in 2003 there were more barriers to getting a mobile game to market than you could throw a stick, or mobile, at. Sadly, little has changed. To combat this and to keep costs down, avoid administrative headaches and to give us global coverage, we decided to follow Radiohead's example and allow people access to the product first for free, and let them decide how much they think it's worth. They can then choose whether or not they want to donate to the cause, something which we obviously hope they will. In order to leverage the power of social networking, we have also set up a Silverbackers Facebook Group for people to join and show their support.

With no funding this is going to be a purely viral marketing affair. The whole project is highly experimental, too. How we measure success is unclear, but sometimes the best way to find out is to do.

To download "Silverback" on your phone, visit the Silverbackers Download page (and remember to donate!).

Text messaging. Democracy. Coffee

What a week for FrontlineSMS. Activity was already on the rise - we're preparing for the launch of a new version of the software at Global Messaging 2008 in Cannes next month - but with news breaking this week on its use in Zimbabwe by Kubatana.net has come an additional flurry of press and user activity.

A number of Africa, technology and mobile blogs picked up on the latest report after I wrote about here earlier in the week. The sites quickest to the news included SmartMobs, Global Voices, DigiActive, Black Looks and Kabissa, with numerous other personal blogging sites continuing to link through.

Yesterday, a news item on "The World" also went out across public radio in the United States, where their Technology Correspondent interviewed kiwanja and Kubatana about how the software has been used in Zimbabwe. A three minute audio is available here (MP3, 2Mb).

Interestingly, this increase of interest has lead a number of sites to re-visit the use of FrontlineSMS in providing coffee prices to farmers, a subject I covered a couple of weeks earlier, here. The more notable sites to pick up on this has again been Global Voices, Ode Magazine and none-other than The Independent, who list kiwanja's blog entry on the subject among its "Pick of the Blogs" for 9th April ("From conception to replication").

All of this has lead to a flurry of activity from the non-profit community, with enquiries coming from far and wide - the United States, Cameroon, Trinidad and Tobago, Fiji, France and Uganda among many others. FrontlineSMS users around the world are slowly beginning to connect.

With so much already achieved with what is still technically the Beta release of the software, next month is very significant not only for FrontlineSMS, but also for the global NGO community who desperately need these kinds of tools in their work.

Kubatana reaches out with FrontlineSMS in Zimbabwe

The future of Zimbabwe hangs on a knife edge this morning, as it seems to have done for the past week (or the past few years, depending on your perspective). Like many people with an interest in the country, and like many others with friends or relatives living and working there, I've been closely following events on TV and online. International news sites such as the BBC have been as good as ever, but I've also been spending increasing amounts of time on local sites which, I feel, often give a 'truer', more personal sense of what's going on. One of the best sites for this has been Kubatana.net

Back in the summer of 2006 I was fortunate to spend three weeks in Zimbabwe working with them. A local NGO seeking to promote human rights and good governance, Kubatana were the very first users of FrontlineSMS when it launched back in 2005, starting a trend which has seen the software used for similar activities in a number of other countries around the world. In their own words, FrontlineSMS finally opened up the possibilities for text messaging in their work, and I knew they had plans to use it during the 2008 elections. This is what they've been doing.

In addition to their SMS election line (promoted on their home page, above), they have been running a "What would you like a free Zimbabwe to look like?" initiative. Zimbabweans have been incredibly responsive, with many people saying that the question gave them hope in uncertain times. According to Kubatana:

It's also been a real learning experience for us, reminding us that ordinary Zimbabweans have a wealth of good ideas to contribute, and our political and civic leadership must work on building a more participatory environment

A combination of SMS and email were used in the initiative, with text messages such as "Kubatana! No senate results as at 5.20 pm. What changes do YOU want in a free Zim? Lets inspire each other. Want to know what others say? SMS us your email addr" sent out to their mobile subscriber lists. FrontlineSMS was used to blast the messages out, and then used collect responses which were then distributed via an electronic newsletter and on the Kubatana Community Blog (see below).

According to Kubatana, "Without FrontlineSMS we would not have been able to process the volume of responses we have received, and we would not have been able to establish a two-way SMS communications service in the way that we have".

In the event of a Presidential run-off, Kubatana plan to produce a broadsheet with the feedback they've received from Zimbabweans in order to remind them what each other wanted, and to inspire them to go out and vote (again). After the election, they hope to produce a booklet with a page on some of these ideas and include an editor's comment, a cartoon or even a set of postcards carrying the most unique, original and practical ideas.

Unlike the Nigerian elections, where FrontlineSMS was used as a monitoring tool, in Zimbabwe it has been effectively used to mobilise and inform civil society during and after the election process. In both cases, the real success story has been the NGOs themselves - NMEM in Nigeria and Kubatana in Zimbabwe - who have both demonstrated the power of mobile technology in civil society initiatives, and what can be done when the right tools make it into the hands that need them the most.

FrontlineSMS comes of age

Two-and-a-half years in the making, FrontlineSMS is finally shedding its Beta status and will soon, finally, be launched to the NGO community as a fully-blown product. Although it's taken much longer than I'd have hoped, at least we've had ample time to listen to the users and got the clearest possible indication of what we needed to add, remove, tweak and improve to make it more useful and relevant. The Beta - proof-of-concept as it was - naturally had its problems, but thanks to a great team of developers the new version is on target to exceed even my own expectations.

We're still in Beta in the new release (but at least it will get out of it this time!) and things are still a little rough in places. Many of the finishing touches are scheduled for later in the development cycle, but the software is already beginning to take shape and neatly builds on the current FrontlineSMS look and feel which we know works well.

Here's a sneak preview of just a few of the things we've been working on.

We've built two user interfaces in the new version - a Classic and Advanced view - allowing the user to determine how much functionality they want to be exposed to. Beginners will be happy with the Classic, which looks and feels pretty-much like the current release. We've also added right-click menu functionality, making things quicker, easier and more accessible throughout, and 'handles' which allow different elements of the screen to be expanded or reduced in size depending on how much the user needs or wants them.

A choice of database options are now available, allowing incoming and outgoing message data to be read and shared by other applications. Incoming messages can also be 'posted' automatically to web servers, or passed to other running programs which can then deal with them independently. There are also improved data import options allowing, for example, groups of contacts to be easily brought into the database, with generated message data more easily exportable from a number of modules in a number of popular export formats. One of the problems with the current version was that the data, useful as it was, wasn't easily accessible by anything other than FrontlineSMS. Not quite so useful.

Device installation and configuration is now largely automated in the brand new PhoneManager module, with auto-detect and auto-configure functionality. FrontlineSMS scans the host computer, looks for modems and phones (which can be internal devices, or connected via USB or bluetooth), determines whether they're any use, and then sets them up if they are. Multiple devices can be used at the same time, and each can be configured exclusively to send messages, or purely to receive, depending on what the user requires. A wide variety of GSM modems and phones will be supported at launch, with simple driver creation possible for new devices as they hit the market. Long gone are the handset headache issues of version 1.0

Additional functionality includes support for SMPP, which will allow messages to be blasted through SMS aggregators such as Clickatell. This will make it possible to send large numbers of messages far more quickly and cheaply than via any attached device, if and when an internet connection is available. The new FrontlineSMS will also be platform independent, so Mac and Linux users no longer need feel left out.

Of course, this is only half of the project. A team at Wieden+Kennedy are working hard to re-brand the software and build a simple, functional, accessible website, work which is also going fantastically well. But that's the subject of an entirely different blog post altogether...

All of this work - the application itself and the website - will be publicly launched on 8th May at Global Messaging 2008 in Cannes, where I've been invited to give a keynote speech - "Mobile messaging as a means of empowerment: How has SMS been harnessed by NGOs around the globe?".

Two weeks later, 22nd May, sees FrontlineSMS feature as a finalist in the Stockholm Challenge where it's been selected for its use in monitoring the 2007 Nigerian elections. The project then enters a new phase on 1st June as the MacArthur Foundation funding ends and a new grant from the Open Society Institute (OSI) begins.

I've always felt that FrontlineSMS had a huge amount of potential. Thanks to a dedicated team - supporters, users, developers, bloggers and donors among them - we may soon start to see it.

From conception to replication

Tonight, a hundred and fifty farmers and their families who I have never met will be going to bed better off. Not only is this significant for the farmers, it's also significant for me. Because without FrontlineSMS, which is being used to provide coffee prices to these smallholder farmers, this would not be happening.

There's a tendency to think that, as a free entry-level texting solution, FrontlineSMS is only relevant for smaller, grassroots non-profits who are most likely to lack the funds or in-house expertise to develop their own solutions. Over the past couple of years I've begun to see otherwise. As a case in point, this coffee project is being run by the UN. Not the suited, New York-based UN you see on TV, but a field-based team of UN staff and volunteers who simply wanted to try something. All they needed was a simple, low-cost tool which allowed them to rapidly prototype their idea.

Today, using FrontlineSMS, their pilot project is distributing prices from five large buyers to about 150 farmers, village leaders and farmers groups by SMS in a classic "market transparency" intervention. And it's working. Prices are going up for farmers, and the buyers are getting access to more quantity and better quality. Prices are collected via phone once a week and within ten minutes are entered into FrontlineSMS and sent out. The project has been successfully running for several months.

What's notable is the benefit this project brings to the coffee dealers, the middlemen. Usually tarnished as unscrupulous and exploitative, they also have families and also need to make a living. Rather than cutting them out altogether they have been brought on board, and their reward is better quality coffee and access to larger quantities of beans.

Of course, there are countless "market price" examples out there, but what makes this significant, for me at least, is that they used a tool that any organisation working on economic empowerment or market issues could use. Unlike the Kerala fishing example, where mobile phones helped fishermen in southern India increase their profits in a similar way, this latest UN project is using freely available, NGO-specific, easy to implement named software. Interested NGOs simply have to Google "FrontlineSMS" and - if they choose - learn about it, download it and use it themselves. Barriers need to come down, and they are.

But issues of cost, replicability and knowing what's possible remain three of the biggest hurdles to mobile adoption among the grassroots conservation and development communities, something I regularly blog about. As yet, this UN project is undocumented (which is why I can't be more specific), so the knowledge is largely confined locally to where they work. Hopefully this will change. For the hundred and fifty coffee farmers involved in this project the concept has been well and truly proven, but for countless thousands of others, it hasn't. Our challenge is to make it so.